Yesterday we gave some advice on how to set a buyer’s expectations, today we want to offer some advice on setting expectations for a seller.   For all of the home sellers, we know that price is the first part of the equation, 80% to 90% of the equation.  Make sure you understand your bottom line […]

One of the most often misunderstood areas in the Real Estate business today is how to set the expectations of a buyer.  We have heard buyers often ask for everything they want in writing an offer for a home.  The buyers often rationalize their position by stating “it is a buyers market!”.  Kari and I […]

Home sales in Southern California increased for the second month in a row.  Southern California sales were up 22.9% in April in comparison to March and up 8.3% in May in comparison to April.  While the gain was not as steep, it was still a gain.  Median home prices in Southern California have fallen 27% […]

We often look at the traditional brand of Real Estate marketing we do and wonder about the dollars spent.  The best marketing a Real Estate professional can do is take care of their clients and build their reputation.  So what is a reputation worth?  Your entire business possibly.  We are not completely discounting traditional marketing.  However, […]

A friend sent me a California Housing Report and Forecast this morning and I would like to share some of the information:
1. We will feel stability in the 3rd and 4th quarter 2009.
2. There are initial signs of price stabilization in some coastal markets. Buyers are mentality starting to turn.
3. Prices will be stable (except […]

We are committed to educating how Buyers, Sellers and Investors can best navigate the Real Estate market in ANY market condition.  When you are selling a property today, it is imperative that you set your price point properly right from the start.  If you set your price too high, you become someone that chases the […]

For years, the new home builders have stated we need 250,000 new homes a year in California to keep up with population growth.  What they really mean is residences, places for people to live.  This number includes single family homes, apartment buildings and condominiums.  Single family homes were over produced consistently from 1998 to 2005, […]

Here are some basic tips for buyers in today’s buyers market.  1) Get pre-qualified for a loan first.  2) Don’t buy alone; Find someone qualified to help you.  3) Make sure you understand the fine print of your offer, the sellers disclosure statements and the contracts.  4) Know what you want; Even in today’s market, […]

There is a lot of value in the Go Green initiatives. For existing home owners Green remodeling, dubbed “regreening,” includes design and construction that reduces the environmental impact of the work itself. This includes the impact on energy, water, and materials consumption; waste generation; and harmful emissions (both indoors and out), according to the U.S. […]

When listing your house, make sure your agent understands the power of the written word in your property descriptions.  Simple words like “Beautiful” (versus “move in condidtion) can increase your list and sales price by as much as 5%. “Motivated Seller” can increase your time until sale by as much as 30%.  Our advice, when you […]