There are many facts that are unclear or misunderstood when a Realtor presents a marketing plan to someone selling their home.  Among these facts are:
·        Only 2% to 4% of homes sell as a result of an open house.  So why would an agent do an open house for you?  Usually to get new business […]

While this may seem like the easiest of the 5 Most Important Elements to Sell Your Home, in reality it is not.  Home sellers often make it too difficult for buyers and agents to see their home and miss the opportunity to sell.  Some of our favorite remarks we see in listings on the MLS […]

People selling their home often miss the value of presentation.  Let’s face the facts, we live in our home everyday and think it looks good, of course it is presentable.  We stop seeing blemishes in the paint, those spots in the carpet and the other small issues that home buyers see mmediately.
The best advice we can […]

Okay, so you want to sell your home…in today’s Real Estate market?  Some people will say you have lost your mind.  There is absolutely nothing wrong with wanting to sell your home, however, you (the seller) must possess the most important ingredient to a successful sale – Being Motivated!
Exactly what does that mean?  It means […]

Given 80% of the homes for sale today are priced “out of the market”, how do you become one of the 20% of home sellers priced to sell?  There are a few basic guidelines to use to make sure your home is priced to sell:
 
1.      The Real Estate Market in your area sets the price, […]

One of the major conversations buzzing today is about investing in Real Estate.  Here are some facts that people should know:
 
1.      In every down market people with money swoop in and buy Real Estate in the areas hardest hit by declining values.
2.      Once the market comes back, they sell the properties and realize large profits.
3.      […]

With ARM home loans adjusting up and decreased home values, many home owners today find themselves in the position of having the right home with the wrong loan.  Many did not investigate the Mortgage they attained and are now blaming the banks rather than accepting responsibility.  Many simply believed the agent that sold them their […]

When my wife and I are talking with people, they all cannot help asking “how is the Real Estate Market?  It’s really bad isn’t it?”.  The truth of the matter is that business is bad for some Realtors and good for others.  Real Estate is just like any other business   Prices rise and fall based […]

Friends, family and neighbors alike at some time all ask the same question…”should I invest in Real Estate in San Diego?”.  As Realtors and friends, the answer we give often surprises people, it depends.  Of course at some level, they expect us to be “positive” and say “Yes” or be “negative” and say “are you […]