Many real estate agents today have an on-line presence.  One of the largest questions that remains for consumers is how to separate help from hype.  Here is a basic framework we have found to address this issue:

Does the agent have a website?
Does the website have useful information?
Does the agent blog?
If so, what do they publish?

Consumers […]

The traditional Real Estate “brick & mortar” brokers (Prudential, Coldwell Banker, Remax, Keller Williams, etc) have been feeling the pain of the last two years.  With less agents and less business to support their large infrastructure, their balance sheets have taken a major hit.
However, the number 1 reason for the decline of the brick & […]

We have had people as us “why are you not with a large national Broker with name brand recognition?”.  The bottom line is this, the large national Brokers (ReMax, Prudential, Century 21, Keller Williams) are struggling.  They are saddled by large overhead with a shrinking number of agents to cover the expense.
However, that does not […]

In reading many articlkes about Real Estate sales people, there are three basic conclusions to draw related to customer service in Real Estate.

Customers prefer an agent who is positive rather than negative.  However, they do not want head in the clouds “selling blue sky” optimism.
Customers want agents that are easy to do business with.  This […]

While many people are looking to Washington to “help” them with their current loan situation, many people do not understand the depth of the economic impact on the Real Estate Industry.  An industry that includes:

Real Estate agents, Transaction Coordinators, etc.
Escrow Companies
Title Companies
Service provider like Home Inspection, Termite Companies, Appraisers, Repair Companies, etc.
Home Builders
Trades like framers, […]

Dear readers,
For both agents and people seeking advice real estate on the web, let’s be conscious about the difference between our opinions and facts.
If we cite our opinion, say so.  “My opinion is the real estate will to do A”.
If we cite the opinion of another or the opinion of an expert, say so.  “Dr. […]

I recently read an interesting article about people’s business practices in a down economy.  While many profess to want business, many do not practice the things that make them good to do business with.  Here are some examples:

Do they return phone calls in a timely manner?
Do they answer your questions completely?
Do they respond to your […]

Hi everyone,
Today we want to discuss the next phase of taking care of a home seller.  There are 5 keys to selling a home; 1) Sellers Motivation 2) Price 3) Presentation 4) Access to the Property 5) Marketing.
If a seller is not motivated to sell, we do not take the listing.  It seems selfish on the […]

Hi everyone,
Today we want to discuss the next phase of taking care of a home seller.  That begins with how people (including us in the past) end their sentences with the phrase “in today’s market”.  Home sellers already know the Real Estate market has dropped.  Some sellers are painfully aware of the fact the market […]

Hi everyone,
We wanted to open conversations on what sellers need in today’s Real Estate market.  As Real Estate professionals, we (like most everyone) use a statistical analysis to provide our sellers with a good understanding of the value of their home.  Given everyone has a different point of view about values today, we have started asking our sellers […]